The
Light bulb conspiracy is a documentary about planned obsolesce which means that
the products are made so they stop working in a period of time. This
documentary changed my vision of consuming because things can be fixed rather
than buying another one and buying a newer version of an item is not always the
best option. Many things damage and immediately people just want to replace it,
but most don’t know it is easier to fix it with a little dedication of time.
For example in the Light Bulb conspiracy the printer of a guy named Marco was
damaged, he though about buying a new one but instead he decided to look for
the internet to found out how he could fix it, finally he found a software who
would reseat the information of just one chip inside the printer, this cheap
was programed so after some printed pages it would make the printer stop
working, but by resetting the chip the printer started working again. This
means that the printer was just installed to damage the printer and make the
consumer buy a new one, but Marco preferred to buy a new one and instead fixed
it, he was able to beat planned obsolesce. People should start to learn how to
fix many items so the won`t be forced to buy a new one.
Buying
a newer item is not always the best option because companies constantly take
out a newer product and make consumers feel the last product is already old and
useless. In light Bulb conspiracy they explain how a product is offered to
consumers with newer features, better technology and improved durability, but
at the same time they have a marketing campaign for older products, which make
them be seen as old and out of date, this is called planned obsolesces, like
apple because each day they have a new iPod, it is prettier each year because the
last one should look ugly and old, so people will change the IPod. This means
how companies want to control the consumer to make them buy the product and
consume each time more. People should be able to control what they buy and when
they want to buy it, even if the Marketing of the product suggest them to change
the product. In conclusion the light bulb conspiracy is a good documentary
because it teaches about planned obsolesces and the importance of avoiding
getting into it and consuming each day more.
Citation:
Dannoritzer, Cosima.
"Pyramids of Waste (2010), AKA The Lightbulb Conspiracy - Planned
Obsolescence Documentary." YouTube. YouTube, 18 Apr. 2013.
Web. 30 Apr. 2014.
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